In the next week or two we will begin to see Christmas advertisements in supermarkets, on the internet and all over TV breaks, even though is four months away. Is there a reason other than trying to make as much money as possible, and if so, why does it have to be so early? Here’s a look at some of the possible reasons for September Christmas advert.
As an example of just how early brands are doing it, Selfridges set up the Christmas section of their flagship London store a whopping 141 days before Christmas, meaning you can now get anything you need and even some things you don’t. One of those things includes a £1600, 6ft polar bear to bring a little extravagance to your living room.
Making loads of money?
The automatic assumption when we’re trying to figure out why Christmas averts appear so early is that companies do it to make more money. The trouble with this theory is that Christmas is going to happen every year, regardless of whether brands advertise now or in November, so it seems unlikely that it could make that much of a difference.
If you’re luckily enough to not have to worry about how much you spend on Christmas gifts then you might not realise how tough it is for people on lower wages to deal with the big expense of the Christmas break, but that doesn’t mean that they don’t want to celebrate Christmas like everyone else. Having a big period of advertising gives people plenty of notice on what’s available and how much it will cost, so people can use the extra time to save up if they really want something.
Time to shop
People who work 40+ hours a week could face time constraints when it comes to going out/shopping around online for presents. Advertising Christmas gifts simply gives people more potential time windows to go and buy presents. If no one advertised till December, there could be a lot of empty spaces under the tree.
Personalised Gifts take longer
There has been a huge rise in personalised gifts available over Christmas from sites like www.gettingpersonal.co.uk and they obviously can’t be taken off the shelf with your desired custom elements. Ordering personalised presents will take longer to arrive at your door than usual, so a longer ad period makes this better.